2024 Harley-Davidson Softail Standard: Complete Buyer’s Guide & Review

Harley-Davidson Softail Standard
image: Harley-Davidson

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The 2024 Harley-Davidson Softail Standard represents the perfect balance of timeless cruiser styling and modern performance. With its powerful Milwaukee-Eight 107 engine, responsive chassis, and endless customization potential, this motorcycle offers riders a canvas to create their dream ride while delivering the authentic Harley experience right out of the box. This comprehensive guide explores everything you need to know about this iconic American cruiser – from technical specifications and riding dynamics to customization options and ownership insights.

History and Heritage of the Softail Standard

The Softail line has been a cornerstone of Harley-Davidson’s lineup since its introduction in 1984. The original design brilliantly concealed the rear suspension to create the clean, hardtail look of classic choppers while providing modern riding comfort.

Evolution of an Icon

Harley-Davidson Softail Standard

The Softail Standard first appeared in Harley’s lineup as a stripped-down, essential cruiser that captured the pure essence of motorcycling. Unlike more elaborate models, it offered riders a blank canvas – a motorcycle defined by its fundamentals rather than accessories and embellishments.

When Harley-Davidson completely redesigned the Softail platform in 2018, they retained the classic visual identity while engineering a significantly lighter, stronger frame and improved suspension dynamics. This transformation fundamentally changed the riding experience while honoring the model’s aesthetic heritage.

Position in Harley’s Current Lineup

In today’s diverse Harley-Davidson family, the Softail Standard occupies a special position as an entry point to the Softail experience. Priced at $14,999 for the base Billiard Gray model, it represents one of the more accessible ways to experience Harley’s big twin engines and iconic styling.

The Standard distinguishes itself from other Softail models through its minimalist approach and emphasis on the fundamentals – engine, frame, and riding position – without the additional styling elements found on bikes like the Heritage Classic or Fat Boy.

Design and Performance Specifications

The 2024 Softail Standard balances classic styling with modern engineering, creating a motorcycle that feels timeless yet performs to contemporary standards.

Engine and Power Delivery

Harley-Davidson Softail Standard

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At the heart of the Softail Standard beats the Milwaukee-Eight 107 V-Twin engine, delivering impressive performance metrics:

SpecificationDetail
EngineMilwaukee-Eight 107 V-Twin
Displacement107 cubic inches (1,746cc)
Horsepower87 HP
Torque110 ft-lb
Compression Ratio10.0:1
CoolingAir-cooled
Transmission6-speed manual

The Milwaukee-Eight engine represents a significant advancement in Harley’s powertrain technology, offering smoother operation, improved heat management, and enhanced performance compared to previous generations1. The 110 ft-lb of torque provides substantial low-end grunt, making the bike responsive from standstill and delivering confident passing power at highway speeds.

Chassis and Suspension

The lightweight Softail frame combines classic styling with modern engineering:

ComponentSpecification
FrameSteel tubular, mild steel
Front SuspensionShowa dual bending valve
Rear SuspensionAdjustable mono-shock
Front Wheel19-inch
Rear Wheel16-inch
Lean Angle28.5° right / 28.5° left
Ground Clearance5.7 inches

The frame’s stiffness translates to a responsive ride that inspires confidence through corners while maintaining the classic Softail profile. The easily adjustable mono-shock rear suspension allows riders to fine-tune their riding experience for different conditions and preferences.

Dimensions and Ergonomics

Harley-Davidson Softail Standard

The Softail Standard features mid-mounted foot controls and a relatively low seat height that accommodates riders of various sizes:

MeasurementValue
Seat Height26.2 inches
Weight (running order)655 lbs
Fuel Capacity3.5 gallons
Overall Length90.9 inches
Handlebar Width36.2 inches

The upright riding position created by the mid-mounted controls provides good ergonomics for day rides and urban cruising, though some taller riders might prefer forward controls for extended journeys.

Riding Experience and Performance

The 2024 Softail Standard delivers a riding experience that balances classic cruiser character with modern performance capabilities.

Road Manners and Handling

Despite its substantial appearance, the Softail Standard handles with surprising agility. The frame’s stiffness and the refined suspension setup allow for confident cornering – a notable improvement over older Softail models. At highway speeds, the bike maintains stability and tracks true through sweeping bends.

In urban environments, the Standard’s moderate wheelbase and precise steering geometry make navigating traffic and tight spaces manageable despite its size. The low center of gravity contributes to easy low-speed handling, important for a cruiser that will spend time in urban environments.

Braking Performance

Braking duties are handled by a single front disc with a four-piston caliper and a single rear disc with a two-piston caliper. While not the most aggressive setup in Harley’s lineup, it provides adequate stopping power for the bike’s intended use. ABS comes standard, adding a valuable safety net when road conditions deteriorate.

Comfort for Daily Riding and Longer Journeys

Harley-Davidson Softail Standard

The Softail Standard’s minimalist approach means comfort for longer rides depends somewhat on rider size and preference. The stock seat provides reasonable comfort for rides of a few hours, though many owners opt for aftermarket seats for extended touring.

Wind protection is minimal with the stock configuration, making highway cruising at sustained speeds above 65 mph somewhat fatiguing. This aligns with the bike’s intended use as an around-town cruiser with occasional highway jaunts rather than a dedicated touring machine.

Technology and Features

While focusing on a classic aesthetic, the 2024 Softail Standard incorporates useful modern technology.

Instrumentation and Controls

The 2.14-inch LCD display houses all essential information:

  • Speedometer
  • Gear indicator
  • Odometer
  • Fuel level
  • Clock
  • Trip meters

The display’s clean integration maintains the bike’s uncluttered look while providing necessary information at a glance. The standard hand controls follow Harley’s familiar layout, with easy-to-reach switches for indicators, horn, and lighting.

Lighting and Visibility

The Softail Standard features a bright LED headlight that provides excellent illumination for night riding. This modern touch enhances safety while preserving the classic round headlight profile that’s integral to the bike’s aesthetic.

Safety Features

Standard safety features include:

  • Anti-lock Braking System (ABS)
  • Security system with proximity-based key fob
  • LED lighting for better visibility

While not equipped with the more advanced rider aids found on some competitors, the Softail Standard provides essential safety features appropriate for its market position and price point.

Customization Potential

The Softail Standard’s greatest strength may be its potential as a platform for personalization, earning its reputation as “the ultimate blank slate for customization”.

Factory Options and Accessories

Harley-Davidson offers an extensive catalog of genuine accessories specifically designed for the Softail platform:

CategoryPopular Options
PerformanceScreamin’ Eagle stage upgrades, exhaust systems
ComfortVarious seat options, windshields, footpeg positions
StyleCustom paint options, chrome packages
LuggageSaddlebags, sissy bars, tour packs
ControlsAlternative handlebar options, foot control positions

These factory-backed accessories come with warranty coverage when installed by authorized dealers and maintain compatibility with factory specifications.

Popular Customization Paths

Most Softail Standard owners pursue one of several customization directions:

  1. Classic Bobber – Stripped down further with chopped fenders and minimal accessories
  2. Vintage Tourer – Addition of windshield, saddlebags, and passenger accommodations
  3. Modern Performance Cruiser – Engine upgrades, performance suspension, and modern styling elements
  4. Old School Chopper – Extended forks, ape hangers, and custom paint schemes

The bike’s clean design fundamentals make it receptive to any of these directions, explaining its popularity among riders who want to create something unique.

Ownership Experience

Understanding the total ownership proposition helps potential buyers make informed decisions beyond the initial purchase price.

Maintenance Requirements and Costs

The Softail Standard follows Harley-Davidson’s standard maintenance schedule:

  • First service at 1,000 miles
  • Regular service intervals at 5,000 miles
  • Major service including valve adjustment at 25,000 miles

While dealer service costs are higher than some competitors, the straightforward design of the Milwaukee-Eight engine makes many routine maintenance tasks accessible to mechanically inclined owners. The belt final drive eliminates the maintenance associated with chain-driven alternatives.

Warranty Coverage

Harley-Davidson provides a 24-month, unlimited mileage warranty on the Softail Standard. Extended warranty options are available at additional cost, potentially including roadside assistance and other benefits.

Fuel Economy and Range

With its 3.5-gallon tank and typical fuel economy of 43-47 MPG, riders can expect a range of approximately 150-165 miles before needing to refuel. Actual mileage varies based on riding style, conditions, and any performance modifications.

Pricing and Value Proposition

The 2024 Softail Standard represents a relatively accessible entry point to Harley-Davidson’s big twin lineup.

Cost Breakdown

The motorcycle is offered at a starting MSRP of $14,999 for the Billiard Gray model, with financing options available through Harley-Davidson Financial Services. The payment plan example provided by Harley shows:

  • 10% down payment
  • 84-month term
  • 11.14% APR
  • $232.13 monthly payment

This makes the Softail Standard attainable for riders who want the Harley experience without the higher price points of more feature-laden models.

Comparison with Competitors

When compared to similar cruisers in the market, the Softail Standard’s pricing positions it competitively:

ModelStarting MSRPEngine SizeKey Differentiator
2024 H-D Softail Standard$14,9991,746ccCustomization potential
Indian Chief$15,9991,890ccLarger engine
Honda Rebel 1100$9,4991,084ccLower price, DCT option
Triumph Bonneville Bobber$13,9951,200ccBritish styling, tech features

While some competitors offer more standard features or technology, the Harley-Davidson name and the extensive customization ecosystem represent significant value for many riders.

Who Should Consider the 2024 Softail Standard?

The Softail Standard appeals to several distinct rider profiles:

Ideal Rider Profiles

  1. First-time Harley owners seeking an accessible entry point to the brand
  2. Custom bike enthusiasts looking for a solid platform to personalize
  3. Returning riders who appreciate classic styling with modern performance
  4. Urban cruisers who prioritize style and presence for city riding
  5. Harley collectors adding a modern interpretation of a classic model to their garage

The motorcycle is less ideal for riders primarily focused on long-distance touring (without modifications) or those seeking the latest technological features as standard equipment.

Conclusion: Is the 2024 Softail Standard Right For You?

The 2024 Harley-Davidson Softail Standard delivers exactly what its name promises – a standard, essential Harley experience without unnecessary embellishments. Its combination of the powerful Milwaukee-Eight 107 engine, responsive chassis, and timeless styling creates a motorcycle that honors Harley-Davidson’s heritage while incorporating modern engineering advancements.

For riders who value customization potential, brand heritage, and a visceral riding experience over technological features, the Softail Standard represents an excellent value proposition. Its accessible price point relative to other Harley big twins makes it particularly appealing as an entry point to the Harley ownership experience.

However, prospective buyers should recognize that the “standard” nature of the motorcycle means some riders will want to budget for customization to perfectly match their preferences and riding style. The beauty of this approach is that each Softail Standard can evolve with its owner, becoming increasingly personalized over time.

Internal Linking Opportunities

  1. “Milwaukee-Eight Engine Technology Explained” article
  2. “Customizing Your Harley: Where to Start” guide
  3. “Softail vs. Dyna: Understanding Harley’s Cruiser Platforms” comparison

Sources:

  1. Official Harley-Davidson Softail Standard Page
  2. Cycle World’s Cruiser Comparison Test
  3. Revzilla’s Parts and Accessories Guide for Softail Models
  4. J.D. Power Motorcycle Reliability Ratings
  5. American Motorcyclist Association – Riding Resources

Citation:

  1. https://www.harley-davidson.com/us/en/motorcycles/2024/softail-standard.html.

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